Advertising Creative Director/Writer | Troy, AL
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| OBJECTIVE
Associate Creative Director or Creative Director at a major U.S. market advertising agency | | | RELOCATE
AZ CA CO CT DC FL GA HI IL MD MA MI MO NV NJ NY NC OR PA TX VA WA |
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Experience
| Company Name: |
BBDO Detroit | Formal Title: |
Associate Creative Director |
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Start Date: | 08/1999 | |
End Date: | 05/2003 | |
Comments: | Supervised creative on national Dodge CRM account. Headed and helped significantly improve targeted direct mail response rates for 39-zone Dodge Dealer Advertising Association programs. Responsible for national Dodge truck promotional literature/direct mail and all Dodge auto show scripts. Wrote Dodge showroom catalogs (Neon, Stratus, Intrepid), concept vehicle and production launch vehicle brochures, e-direct promotions, feature magazine articles and CEO client speeches.
| | Company Name: |
Word One | Formal Title: |
Principal/Writer/Producer |
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Start Date: | 03/1997 | |
End Date: | 08/1999 | |
Comments: | Thriving writing/production consultant service with numerous advertiser and ad agency clients. Projects included strategy and creative development for successful new marketing programs for First Chicago NBD (BI Inc.), editorial copy for Jeep/Eagle and Plymouth owner magazines (Ross Roy), collateral literature for Visteon (Wunderman Cato Johnson) and Ford Dealer programs (Ogilvy & Mather). Also wrote editorial for Delphi Interior & Lighting Systems customer magazines (Brogan & Partners) plus print ads, TV, radio, and collateral for categories ranging from shopping centers to HMOs, pension planning to packaged foods, retail furniture to industrial equipment. | | Company Name: |
Michael Flora & Associates | Formal Title: |
Vice President, Associate Creative Director |
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Start Date: | 06/1994 | |
End Date: | 03/1997 | |
Comments: | Developed strategy and creative for several successful consumer launches, including the new Somerset Collection(upscale retail center) Comerica Bank and U.S. Robotics (computer modems). Supervised most of the agency’s business-to-business clients, including Federal Mogul (aftermarket truck lighting), Freudenberg-NOK (global automotive component supplier), the D-M-E Company (tooling and controls for plastics)and Credit Acceptance Corporation (sub-prime auto financing).
Wrote and produced a series of humorous TV spots for the Detroit Pistons that contributed to a 26% increase in season ticket sales.
Managed three writer, four art director staff, served on new business team and as account executive on Trentacosta-Hamilton merged accounts.
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Trentacosta-Hamilton Advertising, Inc. | Formal Title: |
Principal/Creative Director |
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Start Date: | 12/1984 | |
End Date: | 06/1994 | |
Comments: | Co-principal of advertising agency with six full-time employees. National accounts included Hitachi America, Ltd. (Robotics and Factory Automation Divisions), Yard-Man (power lawn & garden equipment), Voest-Alpine (Austrian steel producer), Crizaf (Italian material handling equipment), D-M-E Company, Freudenberg-NOK plus various other industrial and retail clients.
Wrote all copy and supervised all in-house creative. Shared account service and day-to-day operations management until agency merger with Michael Flora & Associates in 1994.
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McLeod Advertising | Formal Title: |
Creative Director |
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Start Date: | 09/1982 | |
End Date: | 11/1984 | |
Comments: | Directed all agency print and broadcast development over a variety of clients, including 3M Company, Amoco Motor Club (regional), Carhartt (apparel), plus consumer package goods and other accounts. | | Company Name: |
Hiawatha Trails, Inc. | Formal Title: |
Vice President/Director of Marketing |
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Start Date: | 07/1980 | |
End Date: | 08/1982 | |
Comments: | Helped launch new company in resort leisure field. Wrote prospectus to secure venture capital. Produced all launch advertising, sales promotion, press release and other materials. Researched properties and negotiated trade show contracts. | | Company Name: |
D’Arcy-MacManus & Masius (now DMB&B) | Formal Title: |
Writer/Copy Supervisor, |
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Start Date: | 01/1972 | |
End Date: | 07/1980 | |
Comments: | Advertising copywriter to copy supervisor. Clients included national automotive (Pontiac, Cadillac), home decor, banks and convention/tourism. Local, national and international awards. | |
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Education |
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Institution Name: | Michigan State University | |
Degree: | B.A., Advertising | Start date: | 1967 | Graduation: | 1971 | Comments: | | | |
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